Any student enrolled in one of the best online MBA programs today will tell you that
print ads like the ones shown above are no longer the best way to market cars to the
public. MBA alumni are more likely to suggest social media and other inbound
marketing techniques to increase automotive sales.
1953 Siata 208 S #BS528 Robert
Davis collection (as seen at 2007 Concorso Italiano Jack
1953 Siata 208 S
1954 Siata 208 S
208 S #BS532
208 S #BS535 Ex Walt Eisenstark (currently being repainted)
1953 Siata 208 S (as
seen at 2007 Concorso Italiano Jack
Ernie McAfee's shop in 1958
(Bob Enberg photo)
Siata 208 Michelotti Coupe #BS537 Ex Richard Ward is a coupe built on a roadster chassis. Siata built it to order for Ernie McAfee and Bill Doheny to race in the 1954 Panamerican road race.
It did not race in Panama but did compete in California.
thanks to Dick Irish for the following photos!
from Dick Irish to etceterini.com:
Siata "adventure" was really fun. We ran two 12 hour races
in a week and I don't think we ever saw 100 mph. As I mentioned, we
had head gasket problems at Vero Beach. Tony Pompeo even brought us
yet another head gasket in his suitcase for Sebring, but to say it arrived
"rumpled" would be an understatement. We therefore
borrowed a page from our midget experience and made a headgasket from
annealed aluminum sheet. Tony also brought the shop manual which
basically said one should torque the head, let it set over night to let
the studs stretch, the re-torque it again, before running. The Siata
Gran Sport would out handle most of the competitors though and I was able
to run a whole stint with the ex-Bill Spear 2 liter 166 Barchetta driven
by Dick Cicurel and Bob O'Brian. I'd pass them going into the first
turn, lead them through the hairpin and down warehouse straight, the
Ferrari would pass me on the airport runway straights, I'd catch them on
the last turns and follow them past the pits, to repeat the pass.
After the driver switch, I went down to their pits to tell them that I
didn't mind following a Ferrari, but I hated following one with mufflers!
It REALLY pissed them off! At our last pit stop, we lost time when
the engine wouldn't fire for some reason. When it did fire, we'd
dropped to third place behind an XK-120 Jag. We ended up 45 seconds
behind it while gaining 19 seconds a lap. The kicker was the next
morning the car threw the rod on the way back into town and we had to fit
a tow bar and tow the car back to Cleveland. We had driven it down
to break it in, as I had also driven it from New York to Cleveland.
The dealer I worked for, who owned the car, hadn't a clue and repainted
the car a different color before putting it on the showroom floor with the